There’s a recent article on TechCrunch that everyone should read.  We encounter a lot of small businesses that have yet to fully leverage the powers of SEO (Search Engine Optimization).  Most people launch a website without giving this critical online marketing avenue much attention.

…while the tech world is fascinated with social media and major platforms like Facebook and Twitter, we shouldn’t overlook the role of SEO (and consequently Google). Like Facebook and Twitter, SEO is another opportunity to expand your funnel and increase your audience — without an advertising budget! Also like social, SEO is far more effective when built directly into the product (“from the ground up”). Here are 14 guidelines for thinking about SEO