Coho Strategies manages COBS Bread’s Google Adwords account and is a wonderful company to work with. Martin is not only knowledgeable on the subject but also has the capacity to explain in common terms the different aspects we need to focus on and provide recommendations for COBS Bread. Martin’s professionalism shows in his communication; heRead More

It started off as an idea. I said during a workout, “I would love a new look for the Website.” It was at this time that Martin really became passionate. He stopped half way through the current set with a gleam in his eyes and started talking about Web Optimization this and Branding that, LogoRead More

There’s a recent article on TechCrunch that everyone should read.  We encounter a lot of small businesses that have yet to fully leverage the powers of SEO (Search Engine Optimization).  Most people launch a website without giving this critical online marketing avenue much attention. …while the tech world is fascinated with social media and majorRead More

A lot of small businesses are exploring the recent phenomenon known as Group Buying.  The goal is to drive customers through your doors in volume, whether it be to purchase a product or a service.  These promotions are offered in a daily deal which is circulated by the various Daily Deal sites out there (Groupon,Read More

Over the past couple of months we’ve been working hard with our partner Shawn Johnston to deliver an exceptional website solution for a North Vancouver fitness facility called Griffins Boxing and Fitness.  On Monday evening we performed a soft-launch of the new website and it has since garnered rave reviews.  Minor edits will follow butRead More

COBS Bread is part of one of the most successful franchise bakery networks in the world – Bakers Delight.  COBS engaged Coho Strategies to perform an assessment of their existing Google AdWords instance and provide recommendations for improvement.

With a handful of internet marketing tools at your disposal, which do you find the best? Which is the easiest to use? I think it’s safe to say the two most popular platforms are Tweetdeck and Hootsuite. Hootsuite is actually a local Vancouver-based company and is probably the most powerful as it has many featuresRead More

Here’s my latest post in The Georgia Straight discussing tips when applying for an IT job: Over the past couple of months we’ve posted a number of IT positions. After sifting through 100+ job applications, it’s obvious that the majority of people in the tech industry don’t quite understand how to write a proper coverRead More

Facebook recently launched a new and improved profile layout for all Facebookers.  I had the luxury of converting my old profile over today and I definitely like the way information is organized.  Updating to the latest profile was easy as you are stepped through updating profile information in a wizard-like fashion.  I updated profile informationRead More

We have been engaged to perform a website makeover for Griffins Boxing and Fitness as the owner wanted a refresh on their existing website.  We are also launching an integrated social media and online marketing strategy which will be fully integrated with the new website.  This project encompasses website design, website development, search engine optimization,Read More